The Internet has become a strategic customer acquisition and services distribution channel for financial services companies. Consumers are able to apply and obtain credit online, transfer funds, trade commodities and pay bills by simply clicking a few buttons from anywhere at any time. Unfortunately, in the online environment, it is difficult to discern real customers from fraudsters.

Device identification and reputation is a relatively new but proven fraud management approach that is helping financial services companies stay ahead of fraudsters. Customer device/PC identification can effectively expose hidden associations among credit applications/financial transactions and accounts that would otherwise appear completely unrelated.

This paper includes:
¢ Criteria for selecting a fraud management solution that uses device identification technologies.
¢ How device identification works as a foundation for fraud management.
¢ How Iovation's ReputationManager(TM) fraud management solution uses device identification and it can complement other existing tools.