The Business Value of Social Content

The Business Value of Social Content

Collaboration is a critical investment for many organizations looking to drive competitive advantage by better arming knowledge workers with information, access to expertise, and the ability to act collectively on trusted content. Forrester data shows that over 50% of organizations have implemented or are expanding their implementation of packaged collaboration software, which Forrester defines as tools like email, document collaboration, workspace technology, and enterprise social software. And close to 50% have implemented or plan to specifically implement social solutions like blogs, wikis, and activity streams. While the strategy remains valid, the challenge of driving user adoption of new and different tools can diminish time-to-business value. One reason for the poor adoption rates is that users do not know which tool is appropriate for certain tasks or circumstances. The boundary between document collaboration and social networking tools is particularly confusing to users. IBM has engaged Forrester Consulting to determine if a solution that contextually integrates enterprise social and document collaboration will lead to better and faster adoption and hence drive higher value of all collaboration investments that span both content and document collaboration. The results of that research are provided in this document. This IBM commissioned profile of North American enterprise social and collaboration technology decision makers evaluates adoption of social and collaboration technologies and the value of integrated solutions based on Forrester's own market data, and a custom study of the same audience.

Download the White Paper to explore:

  • Why users are frustrated by multiple tools and lack of mobile support;
  • Why an integrated strategy is considered better for users;
  • How an integrated approach can drive significant value.

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