How Financial Services Can Differentiate Themselves with Modern Strong Authentication
The financial services industry often struggles with perceived commoditization among customers, but organizations can set themselves apart by offering strong security. Fraud associated with account takeover is largely driven by weak authentication, such as usernames and passwords, security questions and mobile-based authentication - OTP, SMS and push notifications. Modern strong authentication offers end customers highest-assurance security along with ease of use and can create meaningful differentiation and value to drive new customer acquisition and customer retention. Attend this panel discussion to hear the current challenges related to authentication and best practices to implement moving forward.