Governance & Risk Management

'So What?' - Startups Make Their Pitch

New Security Vendors Describe What Makes Them Unique
'So What?' - Startups Make Their Pitch

Imagine you're the new kid on the cybersecurity block. You believe you have a unique solution to address an unresolved challenge in the information security stack, and beta customers are bullish on your company's potential.

See Also: The Operationalization of Threat Intelligence Programs

So what?

That's the key question: What are you offering that's truly unique, and what tangible difference can your solution make in today's cybersecurity landscape?

In a series of video interviews, ISMG's editors put these questions to a handful of startup company executives, whom we invited to enter our RSA Conference 2018 video studio and deliver their quick pitches.

Ground rules for these startups:

  • Back up your claims;
  • Avoid bashing competitors;
  • Say it all in three minutes (or less).

Consider this their screen test. And in today's crowded cybersecurity marketplace, which of these startups will have what it takes to succeed?

The Startups' Pitches

About the Author

Information Security Media Group

Information Security Media Group (ISMG) is the world's largest media company devoted to information security and risk management. Each of its 37 media sites provides relevant education, research and news that is specifically tailored to key vertical sectors including banking, healthcare and the public sector; geographies from North America to Southeast Asia; and topics such as data breach prevention, cyber risk assessment and fraud. Its yearly global summit series connects senior security professionals with industry thought leaders to find actionable solutions for pressing cybersecurity challenges.

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