The webinar, entitled How to Launch a Secure & Successful Mobile Banking Platform, will debut Nov. 25.
There's a new generation of banking consumers and they're all about mobility. In fact, Forrester Research says that consumers in four out of five homes have a mobile phone, and the number jumps to 91 percent among households headed by a Gen Y consumer (ages 18 to 27). Those consumers want to do everything from the convenience their cell phones and PDAs including standard banking activities like balance checks, account transactions, and payments.
"It's not enough to do online banking from their PCs or even their laptops, consumers want to transact on the fly from their i-Phones, Blackberries or whatever new mobile devices are on the horizon," says Mike D'Agostino, Marketing Manager at Information Security Media Group. For financial institutions, mobile banking has become a competitive necessity. "Institutions must offer these services," he says, "or risk losing current and prospective customers to their rivals."
So financial institutions have their marching orders and are developing and implementing innovative mobile banking initiatives. Take for example, M&T Bank, a $65 billion institution based in Buffalo, NY, which will introduce mobile banking in December 2008. M&T faces typical challenges, none more poignant today than trying economic times and exceedingly tight budgets; but the bank is none-the-less drawn to the initiative because its tech-savvy customers want it. What's more, institutions nationwide are implementing their own solutions, and not doing so could be the competitive undoing of a bank like M&T.
This captivating web event, hosted by Information Security Media Group, offers first-hand experience from M&T executive Matthew Speare. Overseeing security for the nation's 17th largest bank holding company, Speare is responsible for information risk management which now encompasses mobile banking. In 90 information-packed minutes, Speare relates his own institution's experience, from the drawing board to the beta test. He describes how he sold his plan to skeptical senior leaders, while outlining the types of solutions and service providers he evaluated as well as the pros and cons of different approaches.
To register for the webinar: How to Launch a Secure & Successful Mobile Banking Platform.
About ISMG: With members representing over 13,000 financial institutions, and regular input from federal banking agency officers and their own board of advisors, ISMG delivers webinars and online training that is focused, timely and -- most important -- useful. Presented by actual practitioners and industry experts, each presentation (ranging from 90 minutes to two-plus hours) delivers how-to and practical information on the inner-workings of information security programs at financial institutions. For more on ISMG's training offerings, view the webinar calendar: https://www.bankinfosecurity.com/webinarsCalendar.php