2009 marks the third year ISMG has engaged the RSA® Conference in a media partnership. In 2007, about 25 vendors were interviewed. In 2008 the number increased to over 50. This year ISMG hopes to eclipse the century mark and introduce as many vendors as possible to their growing base of users.
Interviews have been arranged with media sponsors and attending vendor companies at the conference. ISMG will have their Editorial Director, Sales Director, and Marketing Manager handling the interviews directly on the floor of the expo or in secured space at the event. Interviews have been secured with product marketing managers, VPs of marketing, and in some cases CEOs and senior management.
"Our users visit our sites because they are intensely focused on improving their organization's information security posture, and a large part of that means being up-to-date with the most modern and cutting-edge solutions available," commented Mike D'Agostino, ISMG's Marketing Manager. "These interviews afford the opportunity to present some of those solutions to our users, especially the ones who might not be able to make the trip to the conference," he added.
Some of the companies who have secured an interview with the ISMG team this year at the conference in San Francisco:
- Trend Micro
- Juniper Networks
- Verizon Business
Vendor interviews from last year's conference have been accessed over 10,000 times throughout the ISMG network of websites. Much of the activity and accesses occur throughout the conference week as interviews are posted daily, and in the weeks just after the event. ISMG sends notification to their entire user-base, over 70,000 subscribers, when the interviews are posted.
The increase in vendor interviews is just part of the overall increase in the intensity of the ISMG/RSA® Conference media partnership. This year ISMG will be presenting for the first time at the conference. Tom Field, ISMG's Editorial Director, will be releasing the results from the Banking Information Security Today(SM) 2009 Survey administered earlier in the year. The session takes place Friday morning, April 24, 9am Pacific inside the Moscone Center.
For more information on ISMG's coverage of the RSA® Conference 2009, please contact Mike D'Agostino, Marketing Manager, at firstname.lastname@example.org.
About ISMG: Based in Princeton, N.J., Information Security Media Group publishes BankInfoSecurity.com, CUInfoSecurity.com, and GovInfoSecurity.com, which are your one-stop portals for the latest news, insights and education on the top information security issues facing U.S. financial institutions and government agencies today. Through articles, webinars, podcasts, blogs and news alerts from federal regulatory agencies such as the FDIC, NCUA, NIST, OCC, FRB and OTS, our team is committed to providing up-to-date information on the security regulations, threats, solutions, training and career trends that most impact banks, credit unions, government agencies and other related enterprises. Leading companies supporting and benefiting from these initiatives include CA, Fortify, RSA Security, Secure Computing, Symantec and VeriSign.
About RSA® Conference: RSA® Conference helps drive the global information security agenda with annual events in the U.S., Europe and Japan. Throughout its 18-year history, RSA Conference consistently attracts the world's best and brightest in the field, creating opportunities to learn about information security's most important issues through face-to-face and online interactions with peers, luminaries and emerging and established companies.