Both websites, which offer news and training content regarding risk management and information security targeting the finance industry, had required users to log in to access most of the content on those websites. Users, consisting primarily of senior management and executives responsible for security-related matters at their institution, have traditionally been required to complete a registration/login process to access content, including articles, on the ISMG websites. Registration is free and available to anyone who visits the websites.
But today ISMG has announced that it has removed login requirements to access article content on both BankInfoSecurity.com and CUInfoSecurity.com.
"An unfortunate string of events impacting the economy and stemming from the finance industry has fortunately meant a strong influx of traffic on our banking-related websites," commented Mike D'Agostino, Marketing Manager with ISMG. In a previously issued press release, ISMG revealed a definitive surge in traffic over the summer/fall and throughout the entire year of 2008.
"People, even those outside of our typical user-base, are interested in what's going in the finance industry and what it means to the safety and soundness of their investments," added Tom Field, Editorial Director for ISMG.
To see the latest articles, go to: https://www.bankinfosecurity.com/articles.php.
The number of referrals from linking websites and the traffic coming from avenues outside of the direct marketing efforts of ISMG has increased dramatically since the spring of this past year. Incoming traffic from search engine referrals has also doubled and in some cases tripled over the past 6 months. Much of this traffic lands on article pages.
"If people are hungry for our editorial and article content then we do not want to impose in any way on people gaining access to that content," added D'Agostino. "We have not seen in the past any negative comments about having users log in to gain access to article content; however, we feel we are taking a proactive stance by granting all users unrestricted access to the valuable content we offer."
Because of recent news in the finance industry, and the creation of a "Banking Today" category on BankInfoSecurity.com and CUInfoSecurity.com to address this news, many new visitors from outside the core audience of the websites will land on article pages. These users may be accustomed to mass-media news and social networking websites where registration is not required to access articles and daily news items. D'Agostino remarked, "We're sure we've had visitors on our site who are reluctant to share our article content with others whether it be forwarding a story to a co-worker or recommending an article on Digg.com. By allowing free access to this content we expect an even greater surge in traffic and overall acceptance."
ISMG also offers content syndication for articles found on BankInfoSecurity.com and CUInfoSecurity.com, and those institutions utilizing this service will no longer have to deal with login and registration issues. BankInfoSecurity.com and CUInfoSecurity.com offer article content feeds in the form of website widgets, allowing bank and credit union websites to stay completely up-to-date with current information security and risk management news. Articles are updated dynamically, and can be placed on public websites, on account-holder specific portals, and also company intranets. For more information on content syndication feeds please contact Mike D'Agostino at firstname.lastname@example.org.
About ISMG: Based in Princeton, N.J., Information Security Media Group publishes BankInfoSecurity.com and CUInfoSecurity.com, which are your one-stop portals for the latest news, insights and education on the top information security issues facing U.S. financial institutions today. Through articles, webinars, podcasts, blogs and news alerts from federal regulatory agencies such as the FDIC, NCUA, OCC, FRB and OTS, our team is committed to providing up-to-date information on the security regulations, threats, solutions, training and career trends that most impact banks, credit unions and other related enterprises. Leading companies supporting and benefiting from these initiatives include CA, Fortify, RSA Security, Secure Computing, Symantec and VeriSign.