So far in 2008, BankInfoSecurity.com has seen a 140% monthly page view increase, while CUInfoSecurity.com has seen a 170% increase in page views. In addition, the average time per session has dramatically increased from 7 minutes and 54 seconds for the two sites in January 2008 to 13 minutes 48 seconds in October 2008 - a 175% increase.
"We have seen increases in almost every website traffic metric from month-to-month throughout 2008, and we expect that trend to continue throughout the rest of the year and into 2009," says Mike D'Agostino, Marketing Manager with ISMG, which launched BankInfoSecurity.com in early 2006 and CUinfoSecurity.com in early 2007. "The breadth and quality of our content is the main reason we are seeing such increases in traffic and growth."
The recent growth spurt is attributable to several factors, including:
- Breaking News - As the financial services industry has experienced its biggest crisis in 70 years, ISMG has stayed on top of the rapidly-changing events with a series of daily news updates, as well as several Breaking News alerts such as a recent bulletin about the Federal Trade Commission's new stance on ID Theft Red Flags Rule compliance.
- Insights - As part of its ongoing news coverage, ISMG has conducted several new podcast interviews with banking/security thought-leaders, including this most recent one with Gigi Hyland board member of the National Credit Union Administration (NCUA). This interview even was publicized by the NCUA, which on Oct. 31 issued a press release alerting members and news media to the podcast.
- Research - Since conducting its first research project in late 2007 with the State of Banking Information Security survey, ISMG has conducted several additional studies, including the most recent Application Security and Banking Confidence surveys, both of which resulted in Executive Summary reports in October. These studies have received attention not just from respondents and readers, but from prospective sponsors such as Fortify Software, which is supporting an upcoming white paper and webinar related to the Application Security survey results.
- New Products - In support of its news, insights and research efforts, ISMG in October debuted a new series of electronic handbooks dedicated to Application Security, Identity Theft Red Flags Rule compliance and Banking Confidence. These handbooks compile relevant articles, interviews, agency alerts and blog postings in a single package designed to give banking/security leaders the perspectives they need to make better-informed decisions. Like the new surveys, these handbooks, too, have attracted sponsorship from vendors such as First Data and VeriSign, which supported the Red Flags Rule edition. Several new handbooks are in the planning for release in late 2008 and early 2009.
Additionally, ISMG's sites have established themselves as an industry resource for the Identity Theft Red Flags Rule, with which banking institutions must comply as of Nov. 1. News and updates on the rule's examination procedures drew heavy traffic as banking/security leaders prepared for the compliance deadline.
"Even though we have traditionally been seen as a resource for articles and insights on risk management and information security-specific content, we continually cover many other current topics vital to the banking industry, and we're constantly adding to our suite of content offerings" adds Tom Field, ISMG's Editorial Director. "Our new Banking Today section, for instance, has seen coverage on all the latest news regarding the current economic crisis, and this has added significantly to our overall traffic increase."
About ISMG: With members representing over 13,000 financial institutions, and regular input from federal banking agency officers and their own board of advisors, ISMG delivers webinars and online training that is focused, timely and -- most important -- useful. Presented by actual practitioners and industry experts, each presentation (ranging from 90 minutes to two-plus hours) delivers how-to and practical information on the inner-workings of information security programs at financial institutions.