This new flagship website will focus on the parent corporation which owns, operates, and maintains BankInfoSecurity.com, CUInfoSecurity.com, Blogs.BankInfoSecurity.com, Training.BankInfoSecurity.com, and Careers.BankInfoSecurity.com. The website will offer visitors background information on ISMG, and will look to cater to the vendor community looking to reach prospects in information security and risk management within the banking and finance industry.
ISMGCorp.com will feature background information on the company, marketing collateral and media kits relevant to the media properties the company owns, a marketing "how-to" section aiming to educate marketers on how to reach the banking and security community, breaking news regarding the company and the media properties it owns, and a dedicated client services area for all vendor customers.
"Our corporate website will act as a hub used by vendor marketers interested in reaching the banking and finance industry with a security offering," said Mike D'Agostino, Marketing Manager with ISMG. He added, "We have tremendous insight into what drives security product and service decision-making at financial institutions throughout the U.S., and this website will allow us to share that knowledge and help educate the vendor community looking to connect with this audience."
One feature marketers will look to utilize is the online media kit (http://www.ismgcorp.com/MediaKit.php) describing many of the opportunities available to vendors interested in reaching prospects in the finance industry. The Media Kit offer website statistics, user demographics, and a detailed list of different marketing options. Some of the options include: white paper postings, webinars, custom content creation, lead-generation campaigns, and brand awareness and exposure campaigns such as banner ads and enews sponsorships.
Additionally, a new Client Services area will be offered to vendors where they will be able to monitor marketing campaigns with ISMG. In time, the section will include dedicated lead-delivery options, analytics on how campaigns are performing, and easily-accessible client services contact information.
A comprehensive Research area will also be included in the new corporate website. This area will feature surveys, case studies, and other research initiatives utilized by ISMG on their B2B websites. Recent research items include "State of Banking Information Security 2008" (https://www.bankinfosecurity.com/survey.php), "ID Theft Red Flags" (https://www.bankinfosecurity.com/survey_idred.php), and "Application Security" (https://www.bankinfosecurity.com/surveys.php?surveyID=1).
To visit the new corporate website, please go to: www.ISMGCorp.com.
About ISMG: Based in Princeton, N.J., Information Security Media Group publishes BankInfoSecurity.com and CUInfoSecurity.com, which are your one-stop portals for the latest news, insights and education on the top information security issues facing U.S. financial institutions today. Through articles, webinars, podcasts, blogs and news alerts from federal regulatory agencies such as the FDIC, NCUA, OCC, FRB and OTS, our team is committed to providing up-to-date information on the security regulations, threats, solutions, training and career trends that most impact banks, credit unions and other related enterprises. Leading companies supporting and benefiting from these initiatives include CA, Fortify, RSA Security, Secure Computing, Symantec and VeriSign.