Banking Confidence Survey Launched by Information Security Media Group

Banking Confidence Survey Launched by Information Security Media Group Princeton, NJ - Oct. 15, 2008 - - Information Security Media Group, publisher of and, launches its new Banking Confidence Survey. The study, inspired by recent, historic events in the banking industry, assesses the aftershocks of these events on U.S. banking institutions and the vital confidence of their customers.

The "Banking Confidence Survey" is live now and may be accessed at:

In many ways, it's easy to quantify the effects of the current economic crisis. The fall of the large investment banks; Wall Street's historic losses; the closing of 15 banks so far this year, including Washington Mutual - the largest bank failure in history.

But how do you measure what is perhaps one of the greatest losses - the perceived loss of consumer confidence in their banking institutions?

Banking institutions everywhere are hearing the same question from their customers: "Is my money safe?"

Yet, how are institutions responding?

The goal of this quick survey is to answer that question by using respondents' input to:

  • Gauge the extent of this lack of confidence;
  • Show how banking institutions are tackling the challenge;
  • Identify their immediate business priorities, as they rebound from hard times.
"Confidence isn't a challenge for banking institutions; it's the challenge," says Tom Field, Editorial Director of ISMG, publisher of and "People need reassurance that their money is safe, and now more than ever banking institutions need to take extraordinary measures to provide that reassurance. We want to capture some of the approaches they're taking."

Survey results will be presented in an upcoming special report from Information Security Media Group.

The Banking Confidence survey is the latest major research initiative from ISMG. Previously, ISMG has studied Application Security and Identity Theft Red Flags Rule compliance, and the State of Banking Information Security 2008 ( was administered last winter, resulting in a report that set the agenda for banking institutions' regulatory, security and management challenges for this year.

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