CEO Jack Tretton didn't minimize the breach, grouping Sony with others that have been hacked in recent weeks. "If you read the newspapers, you realize that there are companies being bombarded with people trying to hack them all the time."
After the revelation of Operation Aurora, the term began to take on a different meaning. "In essence," IBM's X-Force report says, "APT became associated with any targeted, sophisticated or complex attack regardless of the attacker, motive, origin or method of operation."
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