How to Engage the Customer in Fraud PreventionJim VanDyke of Futurion on Successful Strateies for Deputizing the Customer
Many organizations talk about engaging customers to help prevent fraud. Jim Van Dyke, CEO of Futurion, has new ideas for how to best involve customers in fighting fraud in three stages: Prevention, detection and resolution.
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In a video interview recorded at ISMG's San Francisco Fraud and Breach Prevention Summit, Van Dyke discusses:
- The value of engaging the customer in fraud defense;
- How to do so through education, design and usability testing;
- Where to put the most emphasis in the areas of prevention, detection and resolution.
Van Dyke is a research-based strategic technology consultant who focuses on improving customer engagement. He founded Javelin Strategy & Reserarch, and now volunteers on the Consumer Advisory Board of the Consumer Financial Protection Bureau. Van Dyke is a frequent presenter at industry events who has has been widely cited in global media on topics related to fraud and personal security.