IVR Fraud: 'A Fraudsters' Playground'

Pindrop's Mark Horne on How to Shift from Call-Centric to Account-Centric Defense
Mark Horne, CMO, Pindrop

Fraud in the interactive voice response channel was growing before the pandemic. Since? IVR fraud has become “a fraudsters’ playground,” says Mark Horne, CMO of Pindrop. He shares a new account-centric defensive solution.

In this video interview, Horne discusses:

  • The growth of IVR fraud;
  • New research findings about the fraud impact;
  • A new IVR fraud solution to protect banking institutions and customers.

Horne is the Chief Marketing Officer at Pindrop. He is a holistic marketing executive with a proven career record of driving strategic development and operational execution of transformational, customer-centric initiatives that impact and support organisations’ mission and growth objectives.

He has led high-performing organisations across the B2B cloud, software, and technology landscape. He has a comprehensive background in creating and spearheading strategies and programs that drive marketing planning strategy, brand awareness, customer demand, and revenue growth.

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