A Marketer's CompetitionDavid Bruce on Cutting Through the Noise and Aligning a Product With a Problem
"If you're a marketer, and someone is actively researching your product, ... your tactics can probably keep their attention because they’re looking for you. Otherwise, all that ... stuff that's floating around is continually competing for attention, and unless you find a way to cut through the noise, getting attention is difficult," says David Bruce, global security lead at Broadcom Software.
He talks about determining the "real strong reasons that you actually built the product" and carrying them through marketing to product delivery. That way, he says, the product will be "aligned with the problem that it was intended for."
In this episode of "Cybersecurity Unplugged," Bruce discusses:
- The competition and noise that marketers face today;
- Why product builders and marketers should communicate about strategy;
- How to describe your product in a way that lets customers know why it's important.
Bruce is global security lead, product marketing, mainframe software division, Broadcom Software at Broadcom Inc.