The Future of Digital OnboardingOnfido's CEO, Husayn Kassai, Discusses Adding the Right Amount of Friction, Security
The way many organizations have handled digital onboarding is fraught with risk - including fraud. But Husayn Kassai, CEO of Onfido, envisions a new future that includes a healthy amount of friction and greater security.
As Kassai sees it, the standard for digital onboarding is both low and risky. It often relies on the use of credit reports, or else on the answers to knowledge-based questions. "But neither of those are smooth," he says. "So you're stuck having to compromise - not having security or a frictionless experience, which is the main issue with how many businesses are currently onboarding users."
In an interview about digital onboarding, Kassai discusses:
- What's wrong with traditional onboarding approaches;
- His vision of the future;
- How friction can be both friendlier and good.
Kassai is the Onfido CEO and co-founder. Onfido helps businesses digitally onboard users by verifying any government ID and comparing it with the person's facial biometrics using machine learning. Founded in 2012, Onfido has grown to a team of 240 across SF, NYC and London; received over $100m in funding; and works with over 1,500 fintech, banking and marketplace clients globally - helping them onboard more users while reducing risk.