The BYOD Challenge

Absolute Software on Top Struggles
What are the top challenges with the bring-your-own-device trend? Stephen Midgley, vice president of global marketing at Absolute Software, says the top issue is organizations not knowing where their data is located.

As employees continue to access sensitive company information from their own devices, a growing concern is the number of end-points accessing that information and being able to manage it all.

"IT is responsible for the security of corporate data, but isn't directly responsible for the devices that contain that data," he says in an interview with Information Security Media Group at Gartner Summit 2012.

Bridging that divide is the key, Midgley explains.

Midgley oversees all aspects of marketing at Absolute Software including marketing communications, channel marketing, product marketing and the company's presence on the web. From 2005 until 2007, Midgley served as senior director, global web marketing and operations at business intelligence vendor Business Objects and as director, global web marketing from 2003 to 2005. In these roles, Midgley led the worldwide online branding effort and developed the Internet as a primary marketing channel. His diverse marketing career also includes senior marketing positions with Inovera Solutions and Citizens Bank of Canada.

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