Artificial Intelligence & Machine Learning , Events , Next-Generation Technologies & Secure Development

How Generative AI Is Transforming Readers' Experiences

Rajeev Batra of Times Group on How Generative AI Enhances News Content Production
Rajeev Batra, CIO, Bennett, Coleman & Co. - The Times Group

Print and digital media platforms are again undergoing a transformation with a focus on improving reader experiences. Generative AI and LLMs have a role to play in this market, but first media houses will need to overcome the challenges and weigh the pros and cons of adopting this technology, with an eye on ROI, said Rajeev Batra, CIO, Bennett, Coleman & Co. - The Times Group.

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"Generative AI is causing a paradigm shift in how the user experience can be managed. It has also cut down the time for research and content preparation. The content can also be curated for the reader," Batra said.

"Despite these advantages, there are challenges to overcome when adopting this technology. The challenge for us is to train the generative AI models on our own content. There are also privacy issues to be addressed when we go out into the public domain to gather information," Batra said.

In this video interview with Information Security Media Group at RSA Conference 2024, Batra also discussed:

  • How generative AI affects the reader experiences;
  • Streamlining research and content production;
  • The challenges of using generative AI and LLMs.

Batra has more than 32 years of global experience in IT strategy, innovation, creating business models and enterprise architecture blueprints from emerging technologies, business transformation and strategic outsourcing, global solutions consulting, green field setup, merger and acquisitions, program management, customer support, technical delivery services, operations and global business development.


About the Author

Rahul Neel Mani

Rahul Neel Mani

Founding Director of Grey Head Media and Vice President of Community Engagement and Editorial, ISMG

Neel Mani is responsible for building and nurturing communities in both technology and security domains for various ISMG brands. He has more than 25 years of experience in B2B technology and telecom journalism and has worked in various leadership editorial roles in the past, including incubating and successfully running Grey Head Media for 11 years. Prior to starting Grey Head Media, he worked with 9.9 Media, IDG India and Indian Express.




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