Multi-factor & Risk-based Authentication , Next-Generation Technologies & Secure Development

A New Look at Digital Identity

Frances Zelazny of BioCatch on Replacing Passwords and Usernames
Frances Zelazny, vice president of marketing, BioCatch

With the recent Equifax breach, a new conversation began around the security of personal information, such as Social Security numbers, birthdates and passwords, and their usefulness in safeguarding private accounts. We know using static identifiers for authentication is outdated and easy to exploit, so where do we go next? Frances Zelazny of BioCatch says it is time for a new look at digital identity.

In an interview at Information Security Media Group's recent 2017 London Fraud and Breach Prevention Summit, Zelazny discusses:

  • Why new strategies for identifying users are needed;
  • How behavioral biometrics goes beyond static information for identification;
  • Why behaviors are safer than other information for identification.

Zelazny is the vice president of marketing with BioCatch. She previously ran an independent consulting firm focused on helping early stage and midsize companies with their business and marketing strategies and was corporate vice president of marketing and strategic operations for L-1 Identity Solutions.

About the Author

Joan Goodchild

Joan Goodchild

Director of Multimedia Content, ISMG

Joan Goodchild is veteran writer and editor who has been covering security for more than a decade. Before joining ISMG, she was the editor-in-chief of CSO, where she led the team to several national awards, including an AZBEE (ASPBE) for website of the year and several Digital Eddie (Folio) awards for B2B website of the year. Her previous experience in business journalism includes roles as a broadcast and web editor with the Boston Business Journal and as a news writer covering the Windows OS with TechTarget. Prior to that, she worked as a television reporter and anchor for more than a decade. She has a master's degree in journalism from Northwestern University's Medill School of Journalism and is the recipient of an Edward R. Murrow award for investigative reporting.

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