Access Management , Identity & Access Management , Security Operations

Explaining the Value of CIAM to Business Leaders

Advice on Using the Technology to Improve Customer Retention
Lenny Gusel, head of customer fraud and risk, Block5
Lenny Gusel, head of customer fraud and risk, BlockFi

Security teams must explain to business leaders how customer identity and access management can help with customer retention, says cybercrime and fraud expert Lenny Gusel.

See Also: Conversational Cyber Insurance: How Cybersecurity and Cyber Insurance are Interwined

“The technical domain of IAM has been primarily concerned with access management more than identity,” he says. “If we look at access as the front door and digital as the primary channel, CIAM becomes the core and the hub by which we interact with our customers for their entire lifecycle of presenting themselves to a business for the first time.”

In this video interview with Information Security Media Group, Gusel discusses:

  • The most important features of CIAM;
  • Why CIAM is gaining recognition among business leaders;
  • How to use CIAM to help reduce operational costs when reviewing fraud alerts.

Gusel is head of customer fraud and risk at BlockFi. Until recently, he was head of cybercrime solutions at JPMorgan & Chase's New York branch. Earlier, he was with Bank of America.

About the Author

Suparna Goswami

Suparna Goswami

Associate Editor, ISMG

Goswami has more than 10 years of experience in the field of journalism. She has covered a variety of beats including global macro economy, fintech, startups and other business trends. Before joining ISMG, she contributed for Forbes Asia, where she wrote about the Indian startup ecosystem. She has also worked with UK-based International Finance Magazine and leading Indian newspapers, such as DNA and Times of India.

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