Explaining the Value of CIAM to Business LeadersAdvice on Using the Technology to Improve Customer Retention
Security teams must explain to business leaders how customer identity and access management can help with customer retention, says cybercrime and fraud expert Lenny Gusel.
“The technical domain of IAM has been primarily concerned with access management more than identity,” he says. “If we look at access as the front door and digital as the primary channel, CIAM becomes the core and the hub by which we interact with our customers for their entire lifecycle of presenting themselves to a business for the first time.”
In this video interview with Information Security Media Group, Gusel discusses:
- The most important features of CIAM;
- Why CIAM is gaining recognition among business leaders;
- How to use CIAM to help reduce operational costs when reviewing fraud alerts.
Gusel is head of customer fraud and risk at BlockFi. Until recently, he was head of cybercrime solutions at JPMorgan & Chase's New York branch. Earlier, he was with Bank of America.