Balancing Security, Customer ServiceExperian's David Britton on Identity Governance and Security
Organizations can enhance security while maintaining a good customer experience by leveraging data for authentication, says David Britton, vice president, industry solutions, global fraud and IT at Experian.
"Some technologies can be very powerful for identifying fraud or authentication risks. These are the same data elements that can actually create a very elegant user experience in terms of personalization or even convenience with regards to security," Britton says. "This way, you are no longer putting these forces in conflict, but rather leveraging the totality of that data to have a comprehensive view of consumers."
In this video interview with Information Security Media Group, Britton also discusses:
- The changing definition of identity;
- How data can be leveraged to provide a better customer experience while enhancing security;
- What role machine learning can play in identity governance.
Britton is the vice president, industry solutions within the global ID and fraud group at Experian. As one of the first internet fraud investigators, Britton played a central role in the development of fraud prevention technologies.