Seth Geftic

Product Marketing Manager, RSA

Product Marketing Manager
RSA, The Security Division of EMC

Seth Geftic is the product marketing manager for the RSAÂ® Go ID(SM) Authentication Service and manages consumer end-user experience initiatives. Prior to joining RSA Seth gained marketing analysis and consumer marketing experience at America Online, Inc. (AOL) and at AC Nielsen BASES, a consumer packaged goods consulting firm. Seth holds a Bachelors degree, with majors in Marketing and Finance, from Washington University in St. Louis.

Complete Authentication with One-Time Password Technology

Presented by Seth Geftic , Erik T. Heidt, CISA, CISSP , RSA Security • June 5, 2007

Discover how one time passwords can fit into a complete authentication and security plan Learn what factors to consider when creating a security solution Hear one financial institution's experience with implementing one-time password technology Find out how to balance security with end-user experience