Bank Information Security Webinars
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Online Banking: How to Boost Brand Loyalty & Perceived Security
Quick Overview
With competition at an all time high, a remarkable 41 percent of institutions are looking to offer new services - like Internet and mobile banking - to weather this tumultuous economy. But the industry is simultaneously battling a significant decline in consumer confidence.
So how can institutions nurture confidence, boost brand loyalty and capitalize on this amazing opportunity that is online banking? In this must-see webinar, industry luminaries share their market insight and offer actionable tactics to thwart threats and win over consumer trust.
Register for this webinar to:
- See how your institution stacks up against the results of a recent study of customer perceptions in banking security;
- Explore specific survey data revealing customers' willingness to adopt and pay for what they perceive to be valuable security measures; and
- Learn how easy it can be to increase customer loyalty and win new business with leading-edge security solutions and strategies.
Background
A recent study of online banking customers by Harris Interactive reveals important information about how customers perceive the current level of security provided by their financial institutions and their willingness to adopt additional security measures. Key findings include:
- Consumers perceive significant weakness in online banking safety. 64% of those surveyed felt it was only "somewhat difficult" or "not at all difficult" for a hacker or thief to get access to an online banking account.
- 93% of survey respondents indicated some level of interest in the PhoneFactor service with 48% indicating they would be "extremely" or "very" interested.
- Not only were respondents interested in the PhoneFactor service, but as many as 3 in 5 indicated a willingness to pay a monthly fee for the service.
- Results indicate that PhoneFactor would be driver to switch banks for up to 34% of respondents.
You don't want to be the one left holding the bag when a catastrophic breach strikes�but it would be great to be the hero who sets your brand apart with cost-effective, user-friendly, fully-compliant security. This webinar is a must-see event for everyone who holds any sort of responsibility for securing their company's most important resources.
Presented By
Chris Marshall, Senior Vice President of Sales
Chris Marshall joined PhoneFactor in 2007 and is currently the Senior Vice President of Sales. Chris has more than twenty years' experience in the telecommunications industry, including ten years' experience providing secure networks solutions to large enterprises and government agencies. Prior to joining PhoneFactor, Chris led sales organizations at Sprint, Wayport Inc, and Acclaim Communications. During his tenure at PhoneFactor, he has been involved with hundreds of customer implementations.
Tom Field, Editorial Director
Tom Field is an award-winning journalist with over 20 years experience in newspapers, magazines, books, events and electronic media. A veteran community journalist with extensive business/technology and international reporting experience, he has written news, sports, features, fiction and analysis for publications ranging from Editor & Publisher to Yankee Magazine, and he has held editorial management positions at weekly and daily newspapers, as well as a global business/technology magazine. An accomplished public speaker, Field has developed and moderated scores of podcasts, webcasts, roundtables and conferences, and he has appeared on C-SPAN, The History Channel and Travel Channel television programs.
Sarah Fender, Vice President of Marketing & Product Management, PhoneFactor
Sarah Fender joined PhoneFactor in 2007 and is currently the Vice President of Marketing and Product Management. Prior to joining PhoneFactor, Sarah played a key role in growing a small e-commerce technology company to a leadership position in the market by driving marketing and product strategy. During her eight-year tenure at LaGarde, she held various leadership roles, including Vice President of Product Marketing and Vice President of Operations. During her tenure, LaGarde's e-commerce platform powered online operations for thousands of B2B and B2C clients, including Lee Jeans, Schwan's Fine Foods, and Alaska Airlines. Ms. Fender graduated with honors from Drury University, receiving a BS in Communications.
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Tom Field, Editorial Director
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Sarah Fender, Vice President of Marketing & Product Management, PhoneFactor
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Highlights
1 hour presentation focusing on online banking security;
Insight on the latest market findings and leading-edge security solutions
Target Audience
Chief Technology Officer (CTO)
Chief Information Security Officer (CISO)
VP/Director of IT Security
VP/Director of Information Services
VP/Director of Information Systems & Technology
VP/Director of Online Banking
VP/Director of E-commerce
VP/Director of Fraud and Risk Management
Partial List of Attending Companies
Armed Forces Bank
Cascade Community FCU
Delta Community CU
Eastwood Bank
Embarcadero Bank
Fidelity investments
Kiwibank
Marathon Savings Bank
Regions Bank
Staley CU
The Washington Trust Company
Zions Bank







