Data Loss and ID Theft Fears Altering Consumer Purchasing Behavior

Identity Theft

With the headlines announcing almost on a weekly basis another data breach at businesses, educational institutions and medical facilities, a recent study shows consumers are modifying their purchasing behavior, including online buying, out of concern for the security of their personal information.

The "2007 Consumer Survey on Data Security" conducted by the Ponemon Institute, found that 62 percent of the respondents have been notified that their confidential data has been lost.

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