Identity Theft: Consumer Perception Versus Reality

Identity Theft

Information about the threats of identity theft seem to be everywhere -- media headlines, websites, billboards, television ads, and your financial institution has probably warned its customers of the problem.

The real question is – how bad is the problem? When you compare studies and reports, it can yield confusing results. One study says it’s going up, another study says it’s flat. From the point of Dr. Larry Ponemon, chairman and founder of the Ponemon Institute, identity theft or the threat of it happening to a consumer is more about the consumer’s perception rather than the real numbers of identity theft.

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