Keep Bank Customers Online - Counter ID Theft Fears

Identity Theft

Consumers in the U.S. are responding to growing fears of online identity theft by going offline. Enterprises - especially those in the financial services sector - must counter this trend by reinforcing their efforts to deploy secure transaction-based applications.

Financial Institutions Especially Vulnerable

A new survey (see below) shows the first evidence that fears of identity theft are starting to cut into online usage statistics.

Online usage rates are especially critical for banks and other financial services institutions. The sector is marked by intense competition, relatively little differentiation between institutions, and low levels of customer loyalty.

> Read entire article (log in required - registration is free)