Events , RSA Conference 2015 , RSA Conference 2015 Featured

EMV Push in U.S. Moving Forward

Visa Exec Says Liability Shift Date Won't Be Delayed
EMV Push in U.S. Moving Forward

Eduardo Perez, Visa's senior vice president of risk services, says the U.S. push for EMV is moving forward, even though a majority of U.S. merchants will not make the October 2015 liability shift date.

In an interview recorded at RSA Conference 2015, Perez discusses what Visa is doing to help merchants with their EMV migration, and he also touches on:

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  • Visa's take on chip and signature versus chip and PIN;
  • How transactional and behavioral analytics will put the U.S. ahead of the fraud-prevention curve;
  • How much fraud merchants will be expected to absorb after the liability shift date, if they aren't compliant.

Perez has been with Visa since 2002 and currently leads the card brand's Risk Services group. He manages a team that focuses on guiding U.S. and Canadian issuers and acquirers in optimizing their risk performance to maximize the growth of their payment programs. He has extensive experience in payment system risk and has previously led other key risk management groups and initiatives within Visa, including global payment system security, global credit settlement risk and anti-money laundering programs, as well as the development of Visa's authentication strategy and U.S. EMV chip roadmap.


About the Author

Tracy Kitten

Tracy Kitten

Executive Editor, BankInfoSecurity & CUInfoSecurity

A veteran journalist with more than 18 years' experience, Kitten has covered the financial sector for the last 11 years. Before joining Information Security Media Group in 2010, where she now serves as the Executive Editor of BankInfoSecurity and CUInfoSecurity, she covered the financial self-service industry as the senior editor of ATMmarketplace, part of Networld Media. Kitten has been a regular speaker at domestic and international conferences, and was the keynote at ATMIA's U.S. and Canadian conferences in 2009. She has been quoted by CNN.com, ABC News, Bankrate.com and MSN Money.




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